In today’s Web-based society, more consumers are turning to the Internet to browse or buy goods and services.

That can be good news for small businesses. Whether you’re trying to generate leads or sales or simply want to let people know you’re out there, the Web can provide a level playing field against bigger competitors.

According to a recent report conducted by Forrester Research for Shop.org., online sales for 2007 are expected to hit $259.1 billion, up 18 percent from last year’s $219.9 billion. Meanwhile, Internet advertising revenues hit a record $16.9 billion in 2006, according to the Interactive Advertising Bureau. Compare that to 1999, when online ad revenues were $4.6 billion. Darrin Thomas, Internet marketing consultant with the online design firm WSI, said the Internet has changed everything.

“The Internet is now driving the economy worldwide and definitely in America,” Thomas said. “It’s the new market where we have to compete.”

Here are just a few of the features included with our EMS!

 

Easy Set-Up

Easy-to-understand, web-based administration
WYSIWYG wizards (no programming knowledge necessary)
Bulk Loading Feature that imports products from any database or text file
Single or batch image uploads
No product or category limits
Web-based or downloadable help manual with images and examples, video tutorials, knowledge base and more.
Help features that assist with all aspects of your cart
Fully customizable storefront

Product Merchandising

Cross category product listing
Dynamic Pricing
Product up sell opportunities
Discount code supported
Price-based discounting
Supports full product descriptions with HTML and product summaries
Allows for multiple secondary images
Ability to control the product image size on both product and catalog pages
"Customers who bought "x" also bought these products" in the checkout areas.
Recommended products
"Tell a friend" feature
Create "Buy x Get x Free" discounts
"Best Sellers" area
Advanced product search capabilities
Supports Gift Messaging
Export products to Google Base, Shop.com, BizRate.com, ShopZilla.com and more

Search Engine Friendly

True flat URL generation
(http://www.yoursite.com/products /product_name.html)
Most search engine friendly cart available today
Complete Meta Tag (title, keyword and description) support for all pages
Automated title, keyword and description tag generator for all product pages
Google™ Site Map support
Robot.txt files supported
Auto generates site maps
Creates "Breadcrumb" navigation
Search-engine-friendly architecture
Ability to upload customized HTML pages to assist in search engine positioning

Customer Relation Management

Customer address book
Send product newsletters to your customers
Product update notifications to your customers
Automated e-mails when customer creates order and order is shipped
One-Page Checkout feature - Fastest checkout available on any cart
Ability to add custom fields to the checkout process
Supports backorders
Full customer reporting
Hide product pricing to all but registered customers
"My Account" area allows customer to view previous orders, status and tracking information

Unlimited Payment Options

Accept Credit Cards, Paypal, Paypal Payments Pro, Paypal Express, eChecks
Gateways include: Authorize.net, Worldpay, Linkpoint, YourPay.com, Echo Inc, Google™ Checkout, 2Checkout, HSBC, iTransact.com
Ability to accept payments via telephone, mail, fax
Ability to set unlimited custom payment methods
Export data to QuickBooks™, Peachtree™ or other accounting programs

Shipping and Tax

Real-time shipping quotes from UPS, USPS, Canada Post and FED-EX.
Set custom handling fees
Create custom shipping methods
Calculate shipping costs by weight, quantity, region and more
Offer free shipping
Offer product specific shipping pricing
Restricted delivery by countries
Shipping tracking from UPS, USPS, Canada Post and Fed-Ex
International shipping supported
Supports downloadable (Digital) products
Quick "Estimated Shipping" calculation
Ability to set tax by state and / or country

Order Management

Ability to "status" orders
Add / edit / delete orders
Show both order and payment status
Bulk edit orders
Create professionally printed invoices
Integrates with Stone Edge Order Manager

Administration

Create unlimited administrator accounts
Restrict access to particular features by administrator
Control which e-mails are received by administrators

Product Management

Inventory tracking by product
Receive inventory alerts if quantity drops below pre-determined levels
Control attributes (color, size, ect) by product, or add them globally
Use HTML in product descriptions
Products can reside in multiple categories
Ability to change product / category order
Enable / Disable products
Supports manufactures
Manage sales pricing
Supports Minimum/Maximum quantity in order by product
Create both a quick and detailed product description
Complete control over image and thumbnail sizes
Supports downloadable products
Manage products in bulk using MS Excel / CSV
Import / export products using csv format

Reporting

Top viewed products
Top viewed categories
Top orders by product
Top referring sites
Top sales by customer
Consolidated orders by date
Individual orders by date
Promo codes

Security

Full support of HTTPS/SSL protocols
Password protected administrative area
Locks account after set number of failed credit card attempts
Ability to control administrative access and set access levels
Give you the ability to display prices only to customers that have registered
PCI/CISP Compliant*

Wholesalers

Supports up to 3 different levels of wholesale pricing
Allows you to set wholesale pricing by product or as percentage of retail
Supports case pack / inter pack pricing
Collects Tax ID, EIN, Reseller ID or any other information you require